Tracking Macros

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Tracking Value or Macros are special tokens which replace the value in Campaign URL or Publisher PostBack URL.

For example, the macro {ip} will be replaced by visitors ip say

vNative supports all mobile with Custom macros which you can create your own depending on your needs.

All Tracking Values (Macros)

Macro Description Macro Description
{campaign_id}/{camp_id} Long Id/Short Id of Campaign {campaign_title} Title of Campaign
{aff_id} Hash ID of Publisher running the Campaign {aff_name}, {aff_username} Name/Username of Publisher running the Campaign
{publisher_id} Short Display Id of the publisher {region} State/City of the Click generated IP
{adv_id} ID of Advertiser for which the campaign is running {tdomain} Tracking domain on which the Campaign Runs
{click_id} Unique ID of Click Event Recorded {click_time} Timestamp for the Click Event
{p1}, {p2}, {p3}, {p4}, {p5} Tracking Parameter’s which was appended in tracking url {device_id} Device ID For App Installs Campaign
{payout} or {sale_amount} Payout/Sale amount in Default Currency(ONLY in CALLBACKS)


{payout_usd} or {sale_amount_usd} Payout/Sale amount in USD for the Campaign (ONLY in CALLBACKS)
{user_agent} Browser on which the Click Event occured {referer} Referring Domian for the Click Event
{country_id} 2 Digit Country ID {ip}, {conversion_ip} Click IP of User, Conversion IP of User
{sub1}, {sub2}, {sub3}, {sub4}, {sub5}, {sub6}, {sub7}, {sub8}, {sub9}, {sub10} Tracking Parameter’s which was appended in image pixel url {conversion_id} Conversion Id of the record of any Conversion, Sale, Goal etc
{random} 7-15 Digit number randomly selected {conversion_date}, {conversion_datetime}, {conversion_time} Conversion Date and Time
{isp} Internet Service Provider {os} Operating System

Creating new Tokens

It is a new feature in vNative platform only where you can add as many tracking values tokens you need apart from the existing tracking parameters like {sub1}, {txn_id} etc.

Go to Customize and Enable Custom Dimension from Tracking Page and hit save, Now a new menu link will appear in left custom dimension. Enter Name to add a new custom field and hit save.

Example to use custom dimension:{click_id}&security_token=b50346a1c529c82dac33&

I have used email as a custom dimension, for every custom dimension created its corresponding tracking value is also created in example email is custom dimension its tracking value will be {email}

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