Tracking Macros

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Tracking Value or Macros are special tokens which replace the value in Campaign URL or Publisher PostBack URL.

For example, the macro {ip} will be replaced by visitors ip say 192.168.0.1

vNative supports all mobile with Custom macros which you can create your own depending on your needs.

All Tracking Values (Macros)

MacroDescriptionMacroDescription
{campaign_id}/{camp_id}Long Id/Short Id of Campaign{campaign_title}Title of Campaign
{aff_id}Hash ID of Publisher running the Campaign{aff_name}, {aff_username}Name/Username of Publisher running the Campaign
{publisher_id}Short Display Id of the publisher{region}State/City of the Click generated IP
{adv_id}ID of Advertiser for which the campaign is running{tdomain}Tracking domain on which the Campaign Runs
{click_id}Unique ID of Click Event Recorded{click_time}Timestamp for the Click Event
{p1}, {p2}, {p3}, {p4}, {p5}Tracking Parameter’s which was appended in tracking url{device_id}Device ID For App Installs Campaign¬†(ONLY in CALLBACKS)
{payout} or {sale_amount}Payout/Sale amount in Default Currency(ONLY in CALLBACKS)

 

{payout_usd} or {sale_amount_usd}Payout/Sale amount in USD for the Campaign (ONLY in CALLBACKS)
{user_agent}Browser on which the Click Event occured{referer}Referring Domian for the Click Event
{country_id}2 Digit Country ID{ip}, {conversion_ip}Click IP of User, Conversion IP of User
{sub1}, {sub2}, {sub3}, {sub4}, {sub5}, {sub6}, {sub7}, {sub8}, {sub9}, {sub10}Tracking Parameter’s which was appended in image pixel url{conversion_id}Conversion Id of the record of any Conversion, Sale, Goal etc
{random}7-15 Digit number randomly selected{conversion_date}, {conversion_datetime}, {conversion_time}Conversion Date and Time
{isp}Internet Service Provider{os}Operating System

Creating new Tokens

It is a new feature in vNative platform only where you can add as many tracking values tokens you need apart from the existing tracking parameters like {sub1}, {txn_id} etc.

Go to Customize and Enable Custom Dimension from Tracking Page and hit save, Now a new menu link will appear in left custom dimension. Enter Name to add a new custom field and hit save.

Example to use custom dimension:

https://track.vnative.com/acquisition?click_id={click_id}&security_token=b50346a1c529c82dac33&email=support@vnative.com

I have used email as a custom dimension, for every custom dimension created its corresponding tracking value is also created in example email is custom dimension its tracking value will be {email}

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