vNative also allows you to track impressions with clicks and conversions, So in reports you will see the Impressions count for a particular publisher/campaign with clicks, conversion, CR etc
Impressions are mainly used for tracking performance of banner campaign, email campaign, landing pages etc. usually to track the behaviour of visitor, Impressions pixel are available to all publishers.
vNative counts only unique Impression per user per visit with period of 24 hours.
Generating Impression Pixel
To generate impression pixel go to Campaign Manager page from left menu and open any campaign, you will see tracking link card. Select a publisher from select option and then check impression pixel.
Extra Tracking Parameter
vNative Impression Pixel allows you to pass the following parameter
- adid – Campaign ID in vNative
- pid – Publisher ID in vNative
- url_id – Landing Page URL ID. Learn more
Any one of these values can be viewed in the custom report with the Impression being the metric selected.
Impression Log Report
This report shows you logs of impression received by vNative Impression tracking server, you can also filter this report on the basis of Campaign, Publisher, Country, Device, OS, Referer etc
Impression in Custom Reports
Custom Report shows aggregated data based on KPI – CR (Conversion Rate), EPC (Earning Per Click), CTR (Click through rate) etc with Impressions.
Impressions Count is available in all types of Custom Report in vNative