Campaign Goals is an important feature to track multiple conversions of the same campaign. Goals can be used to track extra conversions apart from the default one example – installs, register, upsells, leads, sales etc.
Campaign Goals are used when you want to pay publishers for extra events also after the click, for example, recurring sales or account upgrade after register. etc
Enable Campaign Goals
Go to Customise from top right and then open Campaign from the left menu and update the Goal option to enable and hit save.
Adding Goals to Campaign
Now, after goals is enabled click on add goals button on the top right on Manage and Payout and Goals Page.
Enter the Goal name it can be account upgrade, register, upsell etc. Choose Public if you want this goal report to be visible to all your publisher or select private for only admin reporting of the goal. Only Public Goal PostBack is fired.
After Goal is created you can then further edit that goal or delete it.
Goal Pixel or PostBack can be generated from Campaign info page and it supports all the tracking parameter of Default PostBack URL.
The Goal Report Shows you the goal conversion driven by the publisher by campaign wise, you can further modify reporting filter to see data based on Advertiser, Publisher only, City, device, sources, sub-publisher etc.
Visit Goal report from Report >> Goal Report from left menu.